When I went to Umeda in Osaka with my friend in the day of Golden Week, I saw this sign. The sign said that May 9 is the day of “ice cream.” This is the day that was decided by Japanese association of ice cream and to let people know this day, member of this association give ice cream to the people for free! The character in the picture is “prince of ice cream” who comes from star of ice cream to let people enjoy ice cream more. After coming back to my house, I researched about the association on the Internet. On the homepage of the association said that this day was established by Tokyo association of ice cream in 1964. (This is former name of Japanese association of ice cream). The purpose of establishing is to increase the sales of ice cream. This day is start of the season of ice cream so they chose May 9. The goal of this association is improvement of quality and manufacturing techniques of iced dessert and to help improvement of diet of people. I did not know the existence of the association before and it was very interesting for me. I think the cost of ice cream which was given by the association was not cheap because so many ice cream were given. However, to attain their goal, they gave it for free.
It was surprising for me because I thought that the purpose of company or some other group is to obtain profit. Sometimes the companies are too eager to earn money. Therefore, some company do illegal action. For example, it was broadcasted that one of the famous Japanese restaurant served the dishes which was served other customer before. It means they served leftovers dishes to the customer. Like this some company do illegal action to earn much money. Therefore, I was surprised to see the way of advertisement of the association. Moreover, I was surprised that the existence of such kinds of association. Then, I realized that even if I live in Japan and I am Japanese, there are a lot of things that I do not know about my country. I become sensitive to the thing witch I do not know or about my own country. It is very important to know about own country because the knowledge of own country help us think and judge about our own country. Therefore, I think people need to keep studying and thinking. Thanks to the class of visual anthropology
http://www.icecream.or.jp/
1 件のコメント:
You know, I saw a huge line outside of the Baskin Robbins store in Hirakata and saw a sign saying they were giving away free ice cream. I wondered why and now I know. Thank you.
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